It is no secret that the popularity of different social media platforms has spread all over the world in a short period of time since the birth of the internet. There’s Facebook, Instagram, and Twitter to name a few of the most favored websites. Not only have we used these as a way to socialize with others, but also we have made it a part of our marketing strategy in terms of business promotions.
Unbeknownst to many of us, there are tons of social media platforms out there that sadly didn’t make the cut to be categorized as popular. Nevertheless, they still serve the same purpose in the eyes of most of the business owners – a ground for marketing and advertising.
Let’s discuss the ideas behind these non-traditional social media platforms and discover how they can be utilized for your marketing advantage.
Quora is a question-and-answer platform that is made accessible to everyone around the world. Their mission is to bring people together with different perspectives so they can share each other’s knowledge.
By spending some time searching for the most talked about topics at this site, you could surely gain ideas for your brand’s contents that are not just relevant, but also a solution provider for your clients and prospective customers.
Track Reputation and Customer Feedback.
Using Quora can help you keep an eye on people who have something to say about your brand. You can either dispute or solidify the claims that are being made about your products and services, and make the customers’ feedback as your user-generated contents.
The questions published on Quora were most likely had been searched also on Google and Bing, so there’s also a chance that your answers on Quora will show up on the results. With this, people will be curious about your background and will eventually start to research more about you.
This online publishing platform contains a collection of amateur and professional blogs. Medium aims to tap into the most insightful writers and storytellers to bring you the freshest ideas and unique perspectives.
Medium reportedly received 236.65 million views last May 2019. Imagine the potential audience that you can reach once you consider publishing your contents with Medium.
One of the beauties of publishing in Medium is once the people favors your blogs and can’t wait for your next content, they will eventually start following you on your other social media platforms to get a glimpse on what you are up to at the moment.
Effortless Import Tool.
If you have a content that has been published elsewhere on the web, you can still publish it on Medium by using the “Import a story” tool. What’s great about this is you can still edit it the way you want it before publishing it for the second time around.
It is an online platform that allows an individual or an organization to customize their own social network. Ning aims to help businesses to develop a site that acts just like a social media platform. What sets Ning apart from other social media sites is that you have more control over your network, such as creating a fan site for your products and services.
Curating your social network within Ning means you are also getting acquainted with people who have the same interest as you. Even though your discussions don’t always have to be about your brand, bonding with your audience will help you establish a stronger community. This could also be a way to gain their trusts by listening to their concerns.
Creating a safe and comfortable place for your community doesn’t happen overnight. It might take a while before you fully gain their trust. But while you are on the process of bonding with your audience, also try to inspire them by using your Ning’s network in exposing beautiful stories that uplift others. If your audience realize that your brand supports such cause, they will realize too that your brand is not just worthy to follow, but also worthy to consume.
Again, by encouraging others to share their reviews and thoughts about your products on Ning gives you the advantage of utilizing UGC to introduce your brand to other potential customers and give them solid feedbacks in case they are still skeptical about you.
This social networking service aims to bring the neighborhood closer together and build stronger connection through sharing of information such as promoting local small businesses, sharing announcements from local authorities or agencies, details about a lost dog, and whatnots. It’s like having a private network that is only available to the people within your neighborhood and are also users of Nextdoor.
Easy Local Endorsement.
Before you can go as far away as to reach another city or country, it’s always good to spread the word first where you are at the moment. Through this app, it would be easier to promote your products and services especially around the people within your area.
One of the features of this platform is you can actually see who is recommending your business to others. Because of this, you can also track the potential growth of your business and think of other ways to further improve your marketing strategies.
Having a verified account in Nextdoor is a plus because this strengthens your eligibility as a business. This also means people within your area will trust your brand and actually have the confidence to give your products and services a try.
Soundcloud is an audio and music distributing website that enables users to upload, promote, and share audio.
Just like the advertisements that we here during commercial breaks on the radio, using Soundcloud will help you reach a fresh batch of audience.
Create a Show.
This could be used as another platform to upload or start a podcast about your brand. Give your listeners an insight as to what your brand is all about, and update them on what’s new with your products.
Even though these platforms were not as popular as the others, still there is a huge following among these sites. As a business owner, you should also view this as an opportunity to reach out to more people who might not be users of Facebook, Instagram, or Twitter, and promote your brand as part of your marketing strategy. Check them out now!