One of the most significant things to consider when running a design business is how well the qualities of your products are. People love good quality images. They are attracted and compelled to see the vibrant colors popping and the smoothness of an image. Selling only top of the line, optimized designs will surely boost the status of your business and leave your customer no choice but to come back for more.

But what does optimize means? 

As defined from the Cambridge Dictionary, optimize means to make something as good or effective as possible. When incorporated with designs that are usually for printing, the word optimize simply means that your designs should be enhanced and at its best for it to be as effective to the customers as you want it to be when you print it out. This covers aspects such as brightness, contrast, saturation, readjusting the pixels, and so on. 

Optimizing your design is crucial for the advancement of your brand. It could be printed on brochures, magazines, cards, books, bags, or even t-shirts, and how you present it would make a huge impact on people’s perception whether to appreciate your design or not. Banner designers with event graphic design projects, for example, are very meticulous when it comes to optimizing their work since it would be published where most people would have free access to scrutinize their designs. 

How do we optimize our designs? Below are some of the factors to take when optimizing your designs.

Use pixel graphics
  • Use pixel graphics. Pixel graphics are multicolored images composed of individual pixels. These pixels, short term for picture element, are assigned with different color information. And when they are put together, these make up the whole picture. This will also help you with determining the size of the image for your output printing.
Save your image with the right format
  • Save your image with the right format. TIFF, JPEG, BMP, and PNG are some of the formats that are available to save your file. Knowing the difference among these files is essential for optimizing and printing your graphic designs. TIFF files are preferable for saving uncompressed layered version of your work, but these files are too big and use a lot of space from your hard disk.  JPEG is one of the most commonly used formats for compressing images. It is compatible with almost every image processing application and other hardware devices. The problem with using this format is that after the image has been compressed, the quality has also been reduced and it lost some of its actual contents. BMP files are suitable for storing real-world images. The pixel values of this format can be modified either individually or as large groups. But like TIFF files, BMPs can also be big, especially if the image contains a large number of colors. Data compression is an option, but BMPs do not scale very well. Using decimation, or the process by which you throw away some pixels to reduce the size, can drastically change the quality of the image. That goes also with expanding it by duplicating the pixels. PNG files are like TIFF files, but they offer lower size files and still get the same quality of the image that you prefer. It is also a lossless data compression which means that you can reconstruct the file and retain all the details and quality of the image. PNG is the best format for editing your designs and more suitable for distributing digital images online. However, it is not ideal for printing because it doesn’t support non-RGB color spaces like CMYK. 
Mind the resolution
  • Mind the resolution. Resolution refers to the measure of pixels that an image holds. It is usually expressed in measurements of width x height. So if, for example, an image has the size of 200 x 600, the quality would be almost blurred when stretched. The most acceptable resolution is 300 dpi. DPI, or dots per inch, measures how many dots fit into a linear inch. Therefore, the higher the DPI, the greater the resolution. And the greater the resolution, the more appealing it is to the eyes. 
Clear the background of your ima
  • Clear the background of your image. Make sure to remove any unwanted or unnecessary image on your design like the background. Your design would stand out if it is clear once it has been printed.
Mind the bleed
  • Mind the bleed. Bleed is the area or space extending past the edge of the page which acts as a margin of error when the product is trimmed. The considered minimum amount of bleed is 3mm, and the printer will cut it to create the center of the artwork.
Adjust the brightness and contrast for better appearance.
  • Adjust the brightness and contrast for better appearance. The colors that we see on the digital image oftentimes become different in color during process printing. That’s mainly due to the settings of our monitor, which uses RGB (red, green, blue) model that suits for getting a wide range of colors for dark screen, so you always have to make sure that the saturation of the digital image will appear the same on the printed product. One tip for this is to never forget to change your image from RGB to CMYK (cyan, magenta, yellow, black) before printing. As mentioned, RGB mode is for screens, and CMYK mode is for printers since most of the papers used are white, if not light colored. If you ignore to make this change, the printer will make the switch on its own, and this could cause some unpleasant color discrepancies. 

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