Online Communities and User Groups: How They Contribute in Boosting Your Brand

Since the internet was made available to almost every one of us in this modern technology-driven society, it has become easier for us to connect with one another and gather information on diverse topics. Almost every day we find a common ground to fill a void and share different views and ideas, whether we are in agreement or not.

Our natural human instinct to communicate is one of the main reasons why businesses have recognized the importance of instilling online communities and user groups. The collaboration that is transpiring among customers and members to learn and share is a main factor that contributes to a brand’s growth and improvement.

Most of the brands that were quick to create their profiles on different social media platforms have now experienced the significance of building online communities, and have also proven their positive effects on their businesses. 

Here are some of the top advantages of establishing online communities and user groups that concern your brand.

1. Cost Efficient and Escalation in Customer Satisfaction

1. Cost Efficient and Escalation in Customer Satisfaction

Every brand’s goal is to keep the customers’ satisfactory rates at the highest possible level, and hiring a team of customer service representatives to provide solutions sounds like a great idea. But it also means you’d be spending more than what was originally budgeted, and this might be inadvisable especially if your company has just started.

With online communities, people will have more access to resources and information which they can get from other members who might have had the same questions or experiences. There’s no need for your customers to be put on hold and wait for a long time anymore because they can find the answers themselves. Instead of receiving reports of disgruntled customers who are struggling to find solutions, you can expect that having conversations through your online community could be done in a calm and fun manner. This will result to a higher satisfaction rate from customers while saving money at the same time.

2. Access to New Audiences

2. Access to New Audiences

 Online communities are so empowering that they could create enough attention to your brand and attract new sets of viewers. Since the purpose of having these communities is to connect with one another and to educate so that others may learn more about your brand, it would also be a great opportunity to treat this platform as a ground for networking without spending too much on ad space or advertisements.

3. Chance to Market Your Products

3. Chance to Market Your Products

Increase their awareness by posting a brief description of your brand and your products. Make sure that it is concise and attractive, with the inclusion of information about your current limited promotions or sales to create that sense of urgency for them to immediately check your website.

4. Increase in Revenue

4. Increase in Revenue

Customers who join online communities and user groups tend to show that they are confident and comfortable in using your brand. This also means that they are loyal and will more likely to frequently buy your products, which will result in higher and improved profit rates.

5. SEO Ranking Improvement

5. SEO Ranking Improvement

Every business absolutely needs SEO. It may take time, but with knowledge and the right implementation of SEO, the chances of your website appearing at the top of search results will climb. The higher your rank in results page is, the more clicks and traffic your site will generate. 

6. Feedback and Reviews

6. Feedback and Reviews

Customers love to drop their thoughts about products that they consume, whether they are positive or negative. As the business owner, this will be a great platform for you to gain customer insights so you could work on your product and service enhancement.

7. Function as UGC

7. Function as UGC

Your customers’ feedbacks and reviews can function as your user-generated contents, and they can also be used as persuasion tool to convince your other viewers to try out your brand’s products and services. When they are in doubt, these UGCs can help to at least alleviate their reservations about your business. 

Online communities aren’t just for customers to bond over and discuss how they love or how they would want your products and services to be improved. There are also online communities available for business owners or aspiring ones where like-minded entrepreneurs can connect, pick up several ideas and advises, and share their experiences.

4 Online Communities for Entrepreneurs

Small Business Bonfire

Small Business Bonfire

Through blogs, newsletters, and online communities, Small Business Bonfire provides actionable tips and tools which are social, educational, and collaborative for entrepreneurs. 

Start Up Nation

Start Up Nation

Founded by entrepreneurs, this free service encourages active group discussions by sharing valuable tips and advises that will help you with growing your business. This top leading community for entrepreneurs offers wide variety of forums, groups, and blogs to learn from.

Online Geniuses

Online Geniuses

Hosted on Slack, it is currently the largest marketing community and one of the most engaged communities online. It covers growth strategies, marketing and recruitment advices, product discussions, and more.

Indie Hackers

Indie Hackers

Established in 2016, this online community focuses on guiding entrepreneurs to be independent and become profitable at the same time. The founders also share their tips and experiences so that others may learn what they should or shouldn’t do in the event that others find themselves having the same difficulties as the founders did.

Building online communities means you are also investing in creating meaningful relationships with your customers and prospects, which in turn could grow into loyalty and trustworthy engagements.

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