There are entrepreneurs who thought that trying various strategies and then jumping to another idea without taking the time to see how the customers would react to the first one might lead to an early failure of the business. This “let’s see what sticks” attitude is unacceptable especially if your brand is on its initial stage.
Growing your business, pitching it to your audience, and converting them into sales will take time. One recipe that could guarantee the growth of your business is by using the method of social listening.
Some may think that social listening is just like social media monitoring. But there’s a difference between the two.
Social media monitoring is when you constantly check on important metrics such as the business reputation, brand and competitor mentions, relevant hashtags, trendsetters, and customer conversations which are huge factors for identifying ROI or return of investment.
On the other hand, social listening refers to the method of analyzing your social media monitoring and performing necessary actions as a response to enhance on the areas that need improvements according to your customers.
In other words, social listening is a two-step process and it is essential to understand the concept of this method so you could properly create contents and solutions that your audience is looking for.
1. Prompt response gets thumbs up from customers.
Customers love it when brands are quick to respond to some of their queries, or even just a simple and quick reaction to their comments. People want to be heard when they open a social conversation on the brand’s platform, and being responsive with them makes a huge difference.
But more than responding, you as a brand have to act accordingly and provide solutions because these are the kinds of performances that your audience would want to see. The more they are heard and feel valued, the more they continue to support a brand that cares.
2. Audience participation could lead to customer acquisition
Studying what type of contents your audience is enjoying the most as part of your social media monitoring efforts is important. And to incorporate social listening, you have to provide useful, relevant and interesting contents so that your followers would continuously support and engage with your posts.
If your contents get significant attention all the time, this will attract other viewers to constantly check on your platforms and eventually follow your brand. And in enough time, they would also be converted into not just simply consumers, but rather your loyal customers.
3. There will always be room for opportunities.
People will always have something to say about your brand. Whether it is a positive or a negative thing, you should always treat their comments as inspirations for you to push harder and do better at different aspects of your business.
Take note about how they feel about your products and services. Were they satisfied or disappointed? Listening to your audience could give you fresh ideas and open up new rooms for opportunities that might help take your business further.
Keeping up with your social media’s data and monitoring which posts have the most engagement from your customers could be a lot of work. To help you conduct your analysis easier and more accurately, here are social listening tools for you to utilize.
Talkwalker provides brands with a powerful software platform to understand and derive the most valuable insight from social, online, and conversational data. They also offer the best video, image, text, and speech analytics across different media types. This tool enables brands to measure their impacts and gain consumer insights to influence their purchase decisions.
Founded in 2006, Hubspot’s mission is to help businesses grow by creating a platform that unites software, education, and the community. Aside from providing you a tool for social listening, Hubspot also offers software products for inbound marketing, sales, and customer service.
Hootsuite is a social media management platform which allows users to monitor and respond to the messages, comments, and brand mentions across several channels in one dashboard. Hootsuite also supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Sprout social offers social media management, marketing, customer care, analytics, and data intelligence solutions to improve your online interactions with customers. You can perform your social listening by accessing in-depth data analytics and enable strategic decisions, discover trends, publish relevant contents, and increase your customer engagements.
Synthesio allows brands to track their online reputation, manage consumer relationships, and measure ROI of social activities. With their Natural Language Processing technology and Automated Sentiment Analysis, Synthesio automatically pulls topics and trends, and transfers it to your choice of business intelligence tool. This provides flexibility to centralize and visualize all the data in one location.
Understanding audiences - no matter what the size is – and finding the perfect match for your brand is one of the main goals of Audiense. They create reports based on a specific audience’s behavior, likes and dislikes, and provides you with actionable insights and strategies to help you grow your business.
Buffer creates an omnichannel experience and provides means for brands to schedule posts to other social media platforms and plan your next social campaign which puts you on an advantage, analyzes the results, and engages with the community from one centralized dashboard through a shared inbox.
The audiences in your social media platforms are a huge factor to make or break your brand’s online presence and may directly affect your business’s growth and reputation, that’s why it pays to pay attention to their thoughts about your brand.
By incorporating social listening and utilizing these useful tools, it would be easier for you as a business owner to track the important metrics and deliberately plan your social approach to further improve your brand.