A Podcast’s Charm: How to Create and Advertise Your Online Audio Program

The young bloods of this era are predicting that podcasts will most likely kill the radio stars.

Although not all of us believe that the radio industry is dying, still, many entertainers and even entrepreneurs are slowly switching to the open arms of podcast production. 

But what exactly is a podcast? How does it work? And why is it so popular not just among young audiences, but also to the elders? 

Here we will discuss the charming effect of podcast production that has taken the society by storm, as well as the methods on how to create and advertise one for your benefit.

First, here’s a little trivia about the origin of this medium. The term “pod” was borrowed from Apple’s iPod, which is a digital media player.

The term “cast” came from the word broadcast which means distribution of information or contents to the audience via electronic mass communication medium, thus, the podcast.

This concept was developed in 2004 by Adam Curry, a former MTV video jockey, and Dave Winer, a software developer.

They had this idea of creating an audio program which will allow them to download the file straight to their iPods for better access anytime, anywhere.

Now, let’s address the elephant in the room.


What is Podcast

Podcast is a series of digital audio files that are available for subscribers to download and listen to either online or offline on their computers or smartphones.

The topics can vary on different themes. They are usually based on subjects that interest the listeners the most, and the entertainer of the show is either doing solo or they could be hosting in groups. 

Most of these podcasts are free. However, there are some that require you to buy the premium subscription package so you could access more episodes in the future. 

How is it different to a normal radio talk show, you might ask. Here are some of the most noticeable differences between the two mediums.

Recording Session. Most of the podcast episodes are pre-recorded, and the people involved have the freedom to edit their contents by optimizing the quality of the audio file. They could also manipulate the flow of conversation that went during the recording session such as deleting profanities and other inappropriate contents - should they decide to do so – for a more refined and wholesome outcome.

With radio shows, most of the time they are live broadcasting and have no chance to edit the show at all, so they have to be very vigilant with their line of thoughts and conversation.

Music Restrictions. Although some podcasts are able to play some music, radio stations have much more power in obtaining a license for playing copyrighted songs than podcasters due to the difference in music regulations and requirements between the two. 

Music Restrictions

Advertisements. Podcasts can last even with minimal advertisements. This is because podcasts are much cheaper to create; the production doesn’t require spending a lot of money on a regular basis in order for them to continue. Radio, on the other hand, relies on advertisements for them to generate revenue and stay on-air.


If you are the kind of person that is more fascinated in listening to discussions that fit your interests with fewer interruptions such as ads and songs, then podcast is just right for you.

In fact, if you are passionate about it, you can even create your own podcast.


By creating a podcast, you are creating a genuine connection between you and your audience through your program. But where do you start? Here are tips on how to build your podcast.

1. Conceptualize Your Topic

1. Conceptualize Your Topic

There are tons of topics that you could choose to tackle for your podcast, but you have to ask yourself first.

What is your end goal with this podcast, and what should your podcast be about? Is it just for fun, or would you like to make an impact and send out a message to your audience?

Once you know the answer to these questions, it would be easy for you to align your next plans.

For your topic, choose something that you are passionate about, but also try to narrow it down.

Sure, you can discuss everything about movies but it would be easier for you and your listeners to focus on one specific genre such as horror. Not only have you found a niche, you’d be surprised too that a lot of people out there are die-hard fans of horror movies.

Now that you know your purpose and you also have your chosen topic, it’s time for you to create a name for your podcast.

When choosing a name, make sure that it is appealing and memorable for the audience. You don’t want to lose a listener just because the person can’t remember the name of your show.

2. Pick Your Format

2. Pick Your Format

Consistency is important when choosing your podcast’s format. You can’t do a week of solo shows, and then have a co-host the next week, then switch back to riding solo and do some interview sessions with a guest.

This will cause confusion to your listeners and might actually be a reason for them to stop listening. 

It would be wise to learn more about the different podcast formats first before launching your show online. This way, you can find the right arrangements that will suit your niche and will be equally enjoyed by your listeners. 

It should be noted that this is also a good time to consider the length of each of your episodes.

There is actually no right or wrong length here. It could be ten minutes short or two hours long, but be mindful that you have to keep your audience interested enough until the end of each of your episodes.

Through the power of editing, you can opt to drop irrelevant stuff so you could lessen some of the dull moments.

As for the uploading schedule, you can record and publish an episode daily or twice a week if you are doing this full-time.

That way, you can develop a faster connection with your audience and motivate them to listen to your stuff on a regular basis. 

3. Set Up Your Equipment

3. Set Up Your Equipment

Having good content is great, but pairing that with good sound quality and editing equipment is like hitting two birds in one stone. 

Of course you can start your first recordings with your iPhone or android phone using various apps and headphones, but as you progress with your show, eventually you would also have to upgrade your equipment. Make sure to choose the most suitable equipment that you need such as the following:

4. Recording, Editing, and Uploading of First Episodes

4. Recording, Editing, and Uploading of First Episodes

Now that you’re all set with your topic, format, and equipment, it’s time for you to record your first ever episode. Hooray!

But of course, don’t expect that everything will run smoothly on your first try. There could always be some minor technical issues or difficulties – which you could always fix or edit before uploading - but don’t worry as this will serve as your practice.

Eventually you’ll get the hang of it and get better on the succeeding episodes.

5. Create Your Cover Art

5. Create Your Cover Art

One of the ways to capture your potential audience’s attention is by displaying the best graphic design art that suits the theme of your podcast.

Not only this will give them an insight as to what your show is about, but also the details of the art will leave them a long-lasting impression, and this will help them remember the name of your podcast.

You can make your own design with websites such as Canva and Adobe InDesign for a more personal touch. Or if you don’t know how to design or simply just don’t have the time for it, consider hiring professional designers that would cater to your design needs.

Find out how Snappy Hand can help you with this. 🙂

6. Submit Your Podcast

6. Submit Your Podcast

The most crucial part of all is getting your podcast registered at giant directories such as Apple iTunes, Google Podcast, and Spotify as part of your marketing strategy. Since these are the most popular platforms for podcasting, most likely, this is where listeners could potentially discover you.



Just because you have uploaded the first few episodes of your podcast, doesn’t mean that the step ends there.

You have to spread the word about your podcast so that more people will discover your show and eventually get thousands of downloads.

Here are some tips on how to advertise your new podcast.

Let the audience explore. After getting your podcast listed at directories, it is recommended that you launch not one, but up to three episodes at your first takeoff.

Some listeners may not immediately get the gist at hearing just one episode, and this could be a disappointment. Give them room to adjust so they could put you in their memory and invest on your podcast.

Let the audience explore

Encourage. At the start and end of every episode, try as much as you can to inspire your listeners to subscribe to your podcast, leave a review, or share the word.

But in doing so, try also not to sound desperate or pushy, as this will just annoy your audience. Explain genuinely your appreciation with your listeners’ help in growing your podcast.


Work your magic. Before you rely on your audience to tweet about your podcast, it’s your job first to do the word-of-mouth.

Pass the message to your family, friends, and followers on your social media platforms and ask them to support you by also passing the word around. But don’t stop there.

If you really want to grow your podcast and reach more audience, go as far as attending podcast conferences and again, make your podcast (and yourself) known.

Work Your Magic

Get acquainted.  While you’re at a conference, don’t be satisfied by just talking about you and your podcast as you don’t want to come across as conceited.

Bond with other podcasters as well and join other podcast communities, and try to learn from them, especially from those who are in the business a lot longer than you. Get some of the freshest ideas to help you stabilize and promote your podcast.

Get Acquianted

Giveaways. One way to keep your audience hooked in your show is when you let them know that giving away freebies is part of your routine.

Taking the example a while ago, if your podcast is all about horror and thriller movies, why don’t you promise your audience something to get at the end of the week?

This could be a horror book, or a one month free subscription to a horror movies streaming site.


Create and optimize your website. Doing this from time to time will help your website and your podcast hike the SEO rankings in no time. 

Create and optimize your website

Now that you have some insights on how podcasts work, you are now one step closer to becoming a podcaster. You have come this far, so start prepping now! 

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