Through the years, we’ve seen how innovations in the digital world shaped social media and technology as a vital part of every business’s marketing strategies. And as we continue to evolve, we also continue to pursue to be at the top of the competition when it comes to predicting our spectators’ interests and behaviors, and turn them into actual consumers.
To keep you on the loop on what’s hot in the world of digital marketing, we’ve gathered some of the latest innovation trends that you should be aware of in order to continuously capture your customers’ interests, and outplay your competitors’ strategies this year.
Not only that the idea of interacting with an AI-based technology is exciting, also according to a survey, consumers prefer chatbots because the service is 24/7 and the response that the customers are getting is immediate. With this, people will assume that the business is a firm believer of “Customer Comes First” principle, and the convenience that they have experienced will make an impact on them. This could be your potential start to grow or improve your customer engagement.
Also, as a business owner, chatbots will likely help you to cut down on your operational costs and save up to 30%, according to Chatbot Magazine. This can also help in broadening your social media presence by reaching out to a huge range of prospects and heightening your brand value.
If you are a frequent visitor of social media platforms such as Instagram, Facebook, and YouTube, most likely, you have seen a bunch of known people posting about various products and encouraging the viewers to buy them. This is what we all know as Influencer Marketing, a method wherein the brands are collaborating with some of the top social media personalities to endorse or promote their products and services. Since these influencers are also considered as celebrities, partnering with them will give your brand a lot of benefits that will help you to create your name in the business.
Automation at its best, Programmatic Advertising handles the processing of any transactions that is involved with ad placement, media buying, performance tracking, and customer targeting. For example, Real-time bidding (RTB), which is a complex but very important aspect of programmatic advertising process, is a means of allowing inventory or ad space on websites to be bought and sold on a per-impression basis.
For starters, understanding how programmatic advertising works might be confusing, but once you get knowledge behind it, you might be surprised by the various benefits of programmatic advertising that will help your business drive to the top.
Probably the most powerful and effective digital marketing strategy, video marketing is a big tool to promote your brand, products, and services. It has gone so popular; in fact, you can incorporate this strategy to your different must-have social media platforms.
One advantage of having a video in your platform is that it is more likely to drive organic search results, meaning the opportunity of your video showing up at the top of the search engine is greatly increased. The more exposure of your video contents, the more it will be shared by viewers, and your brand will be recognized by a large audience.
With the development of smartphones, people are now spending more time messaging each other via these different social messaging apps, and because of this, brands decided to enter this platform where the customers are hanging out most of the time. Customers are drawn to a brand that has a live chat because it is a direct and easy way to interact with them. It allows personalization and adds value to user experience.
Another interesting feature of this is that messaging apps made it easier for customers to send money and make payment every time they decide to purchase one of the brand’s products.
Push notification is a way of alerting users to information from their opted apps and services. In 2019, it was reported that about 85% of brands with online stores used this strategy to stimulate user engagement by sending real-time updates and reminders about special offers or discounts.
You can also utilize the push notifications by sending a message based on the customer’s interests. One great example of using the push notification is from Netflix, wherein they send alerts to their subscribers if a new show is available or coming up.
With the launch of this marketing strategy, customers can now have more convenience in purchasing a product online, and brands can also hope to reduce the risk of their products being abandoned at the checkout just because there’s a need to switch apps or log into a different website. As a brand, social media commerce can help increase traffic to your website which will influence your rankings on search engine results.
Recently, Instagram introduced Checkout, a feature in which viewers can buy a product that they see directly from the merchant without leaving the app. This will give the customers an exceptional user experience because of its quicker and easier way of transaction.
As a viewer, you would want something out of the ordinary to spice up your search for interesting products aside from just reading and scrolling until you reach the bottom of the page. And as a brand, you would want to build engagement in a fun way with your viewers longer in order to keep them interested in your products and services, and eventually, will lead you to building sales.
By using various types of interactive contents, such as polls or quizzes, your viewers will be offered new engaging contents and unique, immersive experience. This can also be a mean to capture relevant data from your viewers which will help you to process a personalized marketing campaign that will target a specific group of audience based on the data provided.
These are contents that have been published by other contributors. It can be videos, photos, blogs, social media posts, and the likes. This is a great strategy for building an online community that will further strengthen the relationship between the brand and the customers. A boost in social media growth, exposure to a larger audience, and increase in brand personalization are just some of the benefits of incorporating UCG in your business.
Starbucks is one of the top brands with successful user-generated contents who used this strategy to grow their consumers back in 2014 when they launched the #WhiteCupChallenge, wherein they encouraged the people to use their artistic imaginations by drawing or doodling on their cups and the winning design will be featured as a limited edition template for the cup. The campaign received a positive response, with over 4,000 entries were received by the company in a span of 3 weeks.
This probably sounds foreign to most of us, especially to small businesses or startups, but neuromarketing is actually a thing in the digital world. It is a new field of marketing which studies the brain and potentially manipulates consumer behavior and decision making. This can also be used in measuring a consumer’s response to a product – the color, packaging, how it was advertised, etc. Although the science behind this strategy was established, the depth of this method is still confusing to most marketers, which is why it is important to understand the range of this technique, and get a glimpse of this strategy being executed in the digital marketing through some powerful examples before incorporating this in your actual business.
To wrap things up, it is essential to understand that change is a constant thing, and it can occur any minute and can greatly create whether a positive or negative impact on your business. The important thing is that you have to continuously keep up with the latest trends in digital marketing in order to meet your customer’s expectations and deliver a satisfactory performance that will uphold your future as a strong brand.