Over the past years, it has been proven that social media is an effective tool to promote various services and products since its launch during the evolution of the internet. Whether small business owners or established brands, they often turn to social media as their go-to marketing strategy. However, since a lot of social media sites have been born, it is best to know which of them have the most active users and to determine which of these platforms suits best for the growth of your business. 

We’ve rounded up our top 10 favorites and frankly, the most popular social media sites that will give your business the boost that it needs through digital marketing or advertisement.


YouTube

YouTube

Being the second biggest social media platform, YouTube is popular for its video-sharing concept. With over 2 billion reported monthly active users, you can easily promote your brand by creating an account and posting videos covering your products and services. 

Next to Google, YouTube is also the second largest search engine, meaning people tend to visit and search YouTube whenever they can’t find their desired results in Google. This is actually good news for your brand if you have a YouTube account because more people will see your videos, and advertisements, should you choose to pay more for it.But with thousands of videos being uploaded on the site daily, it is difficult to stay at the top. Good thing Neil Patel has offered some hacks on how to be at the top result of YouTube’s search engine. Make sure to check out some of these tips to keep up with your social media game.


Instagram

Instagram

Created by Kevin Systrom andMike Krieger in 2010, Instagram is the largest photo and video-sharing social media app, with over 111 billion monthly active users as of 2019. If you are a start-up business and would like to use this platform to promote your brand, it would be helpful for you to take inspirations from some of the top brands who have already established their digital marketing strategies, and also familiarize yourself with the advantages of Instagram Stories and Ads so you can utilize this social media site to the fullest. 



Facebook

Facebook

Facebook is the most popular social media platform used all over the world with reported monthly active users of 2.45 billion. According to a survey, India has the most Facebook users with 269 million, followed by the United States of America with 183 million users as of 2019.

Any individual who have internet connection can have a Facebook account and connect with family and friends. With its development, Facebook is now also popular for promoting businesses – your page can get likes, followers, reviews, and interact with your customers easily for free! But of course, if you would like to reach more people for them to discover your business through Facebook, you can always opt for Facebook Ads to give you the advertising solutions that you need that is suitable for your budget.


Twitter

This social networking service created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams back in 2006, is a micro-blogging site in which users are posting and interacting through a series of messages called “tweets”. As of 2019, Twitter reportedly has 330 million monthly active users. Because of this, the company has decided to switch its user reporting metric to monetizable daily active users. 

With its popularity, Twitter can help businesses to connect with potential consumers on a more personal level, and experience other benefits such as promote your products and other social media sites, keep up with the latest trends among the internet society, get instant feedbacks about your product and services, increase the reach and impact of your public relations, and possibly get access to high profile individuals like celebrities. 


WhatsApp

WhatsApp is a messaging and Voice over IP service which has 1.5 billion monthly active users in all over 180 countries, with India as the leading country in terms of the users with 340 million audience size.  Surprisingly, it has become even more popular compared to Facebook Messenger, an extension of the Facebook app, which can’t be used unless you install the Messenger and have an account on Facebook. Most of the users find this inconvenient, so they tend to switch to WhatsApp. 

Aside from sending messages and images of your product items, you can also use it for group meetings, provide customer support, ask for feedbacks, share updates, and send alerts for new events and sales.



Pinterest

Founded by Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009, this social media site was designed to save and discover information from the internet using images, GIFs, and videos, with over 300 million monthly active users as of 2019.

There are a lot of misconceptions about this social media website, one of which is that the desired target audience of most brands nowadays is not browsing this site. But in reality, Pinterest is one of the fastest growing website in the history, and it spans multiple generations, which means that you can be sure that your brand was exposed to more people than what you might expected. The more pictures of your products that you post, the more pins with your website’s link you will get. And more pins mean more visitors of your page, which are already your potential buyers.


WeChat

Dubbed as China’s “app for everything,” WeChat is a multi-function messaging, social media, and mobile payment app launched in 2011 by Tencent. This app is great for business not only because of its massive monthly active users of 1 billion, but also due to its ability to connect to over 85,000 other applications, an advantage to both the brands and consumers. This could also be used as a wallet or a method of payment by linking the customers’ bank accounts and credit cards for more convenient purchases. 


Tumblr

Founded by David Karp in 2007, the site allows people to post all kinds of whatever – stories, photos, videos, Spotify tracks, fashion, interior, art designs, links to other sites, or memes – in a form of a short blog. It is free, and therefore a better news for business owners. 

Google Analytics is also connected to the site, which will allow businesses to track their progress and statistics, and make improvements on their social media marketing strategies.



Reddit

Also known as “the front page of the internet,” Reddit is a discussion website which is home to different communities with diverse interests. The members can submit contents such as images, videos, or links which can be up-voted or down-voted by other members. 

You can use Reddit to create a network that will grab the members’ interests and eventually create a community that will be beneficial for your brand. You can also monitor your performance through the discussion thread and provide satisfactory customer service for them, should the need for it arise.


TikTok

Launched in 2017 by ByteDance, TikTok has quickly risen to fame and became the 7th most downloaded app of the decade, with over 500 million monthly active users. It is a video-sharing service which allows users to create short music and lip-sync videos. 

You can promote your services and products here by creating a short yet informative video about your brand. Be creative and have fun. TikTok has also recently introduced ads to their platform. Use this advantage by collaborating with other brands, or by creating a hashtag challenges.

Now that you have insights as to how these platform works, use them to your advantage and start creating your brand accounts. Through the help of these social media sites and apps, you can now reach millions of people and convince them to try out your products with your social media marketing strategy.

You also might be interested to read: Top 10 Social Media Influencers

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